How to speak social media: Bringing everyday language online
Social media is built on its human audience, a fact that is sometimes forgotten when brands set up their social media platforms. It’s important that your brand speaks directly to your customers.
Video is on the rise in social media marketing
If a picture says a thousand words, a video says 10,000 more. Using video comes with plenty of bene-fits but here are some basics you’ll want to keep in mind before you call “action!”
How to handle complaints from the other side
In the hospitality industry, above all else, it is the experience that is sold. Those experiences may come in the form of dining, hotel stays or retail purchases. Long after a meal is finished, the major takeaway is…
Using social media to improve your restaurant’s bottom line
On a typical day, Canadians make a combined 18 million visits to the country’s 89,000 food and beverage venues, creating annual revenues for the industry of about $72 billion. That’s a lot of competition!
How to use Instagram to add flash to your social media marketing program
If you use social media for business, chances are that your brand is already on Facebook and Twitter. Size and scope alone can make both platforms very useful in building your online presence. But did…
