How a business attracts customers will always be important, but in my experience, the real difference between an average operation and a thriving one lies in how they approach finding top-performing staff.

If you are an owner or a manager reading this, you need to know that your restaurant’s success rests in the hands of your staff members. You’ve done the hard work needed to get customers through your front door – now you need your employees to deliver a remarkable guest experience if you want a shot at having them return.  

For your operation to thrive, you need a strategy that allows you to attract the best managers and staff in your market. The reality is based on the current health of the industry. Most of Canada is currently experiencing a labour shortage when it comes to top-performing management and staff.  To win the fight for top talent, you need a winning strategy. Below are some proven processes we have implemented with our clients to help them attract only the best people:

Post a unique job ad

Have you ever gone online and printed the job ads of your top five competitors and compared your job postings to theirs? For most, this is a shocking exercise as so many job ads are almost identical, word for word. If your job ad and approach is the same, how are you going to stand out and get noticed by top-performing staff?

The keys to writing a unique job ad are to be honest and real about your company culture, list what is in it for the employees working for your business and highlight your brand promise. This promise should be something that your staff can connect to. It takes a bit more effort upfront, but a great job ad will actually make hiring easier by attracting only the right candidates and discouraging those that would be a bad “fit.”

Reconsider recruiters