John Maxwell, owner, Allen’s Restaurant

Dedication on the Danforth: John Maxwell, owner, Allen’s RestaurantBy Steven Chester
April 18, 2012

 
John Maxwell, owner, Allen’s Restaurant, Toronto

John Maxwell feels restaurateurs of today are the new clergy, offering patrons comfort, solace, support and celebration in an environment that is dedicated to the enjoyment of others. His love of food and drink was evident at the youngest of ages, cooking and serving family at the ripe age of four years old. He hasn’t looked back since.

Maxwell came to Canada from London, England, to open Joe Allen’s, a restaurant named after his then-partner and mentor Joseph C. Allen. Their first endeavor was at 86 John Street, and the year was 1979. The building, a former printing press operation, required a great deal of work and investment in order to create the distinct destination that it became. Maxwell approached three major banks for financing, and the response was cool.

“My favourite discussion was with (a certain bank), and the three fellows who were interviewing me said ‘we like your business plan; we think you have strong credentials, but we can not see the area west of University Avenue on King Street developing for the next generation.’ How wrong they were!” laughs Maxwell.

An enormous success followed as the restaurant catered to the bustling arts and theatrical clientele.

 
Maxwell and partner Allen ventured further north in 1985, up John Street to number 106, opening the also-well received Italian restaurant Orso. Shortly after, in 1987, Maxwell opened, and became proprietor of, Toronto institution Allen’s at 143 Danforth Avenue.

In 1990, Maxwell became the managing director of Winston’s restaurants, comprising of a Winston’s location on Adelaide Street, a catering division, and the Trillium restaurant at Ontario Place. The company boasted an established clientele of entertainers and well-heeled businesspeople. The financing of Winston’s fell apart gradually. With the owner running into financial difficulties, the operation was sold to others. Maxwell departed before the sale.

Nethris/CGI Jan - 2016

In 1997, Maxwell and his partners, a group of four entrepreneurs named the Irish Pub Group, opened Dora Keogh, an Irish pub next door, in a building adjoining Allen’s, and two years later opened P.J. O’Brien at 39 Colborne Street. P.J.’s was sold in 2004, and Maxwell today continues to operate Dora’s and Allen’s.

A fixture in Toronto’s Danforth community, Allen’s is famous for its timeless design, top-notch patio overlooked by ancient willow trees, delicious local food and service staff who know patrons by name.

“They day we opened, people thought that we had been here forever,” says Maxwell. “We have changed the restaurant very little since it opened. It has a timeless feel. It’s very far from trendy. My feeling about ‘trendy’ is that as soon as you are trendy, you are on the road to being out of fashion. I think Allen’s is as attractive and interesting aesthetically today as the day it was built.

“I think the longevity of the staff contributes to our institutional status. We have about 50 people on staff, and a great many of them have been here for 10 years or more. A good percentage have been here 15 years or more, and at least five 20 years or more. That is something very rare in a restaurant – you walk in, and you the customer know the staff, and the staff knows you.”

The food is a classic fare, with an emphasis on local ingredients, as well as local wine and beer.

“Allen’s is a restaurant that specializes in local food and has done so since it opened – even before ‘locavore’ was a known term,” explains Maxwell. “Meat is a big, big feature of our menu, and most of it is what we call ‘meat of designated origin’, where I’m able to tell the customer where the meat was raised, what it was fed, how old it was, how long it has been aged, what breed it is and so on. We have developed relationships with local farms that I think is second to none.”

While Allen’s neighboring establishment Dora Keogh is operated as a separate business, the restaurants are complementary. Keogh’s is more of a pub atmosphere, and the business doubles as a holding facility when Allen’s bar runs out of room as customers await tables. Dora Keogh’s is named after Maxwell’s wife, a born Dubliner.

Maxwell purchased and took over Wyatt Farm in Flamborough, Ontario, in 2003 tending an apple orchard and growing other fruits and vegetables which are sold to restaurants. He uses the apples from his orchard to produce an artisanal apple cider vinegar.

Wyatt farm is also where Maxwell raises Dexter cattle, a rare breed originating in southern Ireland. The smallest purebred cattle in the world, a cow typically weights about 750 pounds, and a bull 1000 pounds. They consequently take up less space and consume less feed than most other breeds of cattle, and are also known to be docile in nature and very hardy to the elements.

“I am particularly attracted to meat that is naturally raised,” says Maxwell, “and the Dexter breed involves what I call ‘minimal human intervention’. They really look after themselves.”

Dexters produce a high quality meat that is naturally lean, juicy and tender, which is available for consumption at Allen’s.

Maxwell isn’t fond of speaking of himself, and prefers to focus on his favourite topics: the restaurant, farm and orchard, which consume much of his personal life – just the way he likes it.

“I think it is the greatest life on earth that one could have,” says Maxwell. “I would very much like to encourage young people to look seriously at careers within the restaurant industry, and I do not intend to retire for another 15 years at least. I will have spent, starting in 1964, a lifetime in restaurants.”

Asked if he has a lesson to share with the rest of us, Maxwell replies, “Don’t forget to be a member of your community. You’re asking people to give their trust to you when they come through your door, and you must pay back, not by just delivering on their expectations, but also by contributing to the community through political and charitable works. Giving back to the community is a vital part of the independent restaurateur’s life.”

Any good clergyman would seek solace in that.

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