How one restaurateur raised awareness for a charitable cause

Giving back: How one restaurateur raised awareness for a charitable cause
By Sean Moon

November 8, 2012
Children’s restaurant meals with a side of healthy
  • The Restaurateur: Paul Rogalski, Rouge Restaurant
  • The Cause: The Hotchkiss Brain Institute
  • The Event: Rouge and White Garden Party

When Calgary restaurateur Paul Rogalski decided it was time for him to give something back to his local community by helping to raise awareness of brain-related illness and injuries, there was only one choice: he knew he had to paint the town “red”…and white.

The inaugural “Rouge and White Garden Party” took place July 5 at the historic A.E. Cross House property where Rogalski and co-owner Olivier Reynaud operate Calgary’s Rouge Restaurant, ranked 60th out of San Pellegrino’s top 100 restaurants in the world in 2010. After being approached to support a multitude of worthy causes over the years, Rogalski jumped at the opportunity to help increase awareness of an issue near and dear to his own heart.

“I lost my father this past year to Alzheimer’s Disease, which was a real wake-up call for me about the importance of neurological research and advancement,” says Rogalski. “What better way to generate awareness for this cause so close to my heart than to bring people together with incredible cuisine in our beautiful garden.”

Determined to create one of Calgary’s premier culinary and social events while raising awareness for a worthy cause, Rogalski and Reynaud assembled a culinary “dream team” for the unique carnival-themed event attended by more than 180 guests: Top Chef Canada Season 1 contender Connie DeSousa and John Jackson from Charcut; Top Chef Canada Season 2 contender Xavier Lacaze and Cam Dobranski from Muse; Michael Allemeier from Food Network’s “Cook Like a Chef;” and Derek Dammann, the chef behind Montreal’s DNA restaurant and former head chef at Fifteen, Jamie Oliver’s first London restaurant.

Perfect pairing

“The event just seemed to have a lot of serendipity in the sense that the music was well-matched with the entertainment and the food,” says Rogalski. “The whole thing really came together into something that just had some amazing energy. We had a great time and the personalities were all a perfect fit. Plus, everyone just makes really darn good food!”

After this year’s groundbreaking party, Rogalski envisions an annual event that will continue to help support the University of Calgary’s Hotchkiss Brain Institute, named in honour of Harley Hotchkiss, a former owner of the NHL’s Calgary Flames and Chairman of the NHL Board of Directors from 1995 to 2007. Rogalski also remembers Hotchkiss as a former mentor who helped him chart his culinary path.

Besides the obvious benefits of helping to raise money or awareness of the charity itself, Rogalski says the rewards of being able to support to the local community can be a boon in many other areas for restaurant operators. It also doesn’t hurt to have a strong personal connection when working with a charitable cause, he says, adding that even in tough economic times, it is possible to find a way to give back.

Wide-ranging benefits

“There are a number of different tiers to charitable contributions and giving back. There’s the benefit to the charity itself and the satisfaction that you know you are going to be doing some good. From the restaurant’s perspective, there’s the opportunity to get your name out there and get some marketing done.

“My advice is to choose something that is dear to your heart. I understand that some operators are just overwhelmed and may not have the time or money to do too much. But at the end of it all, it does feel good and it is rewarding. When it comes to charitable contributions, it’s not always about your bottom line, but about giving back.

“There is a really strong food community out there. The spirit of collaboration is phenomenal and it feels fantastic. Not only is it great for our customers to meet someone like Michael Allemeier or Connie DeSousa but also to have the opportunity for the chefs to have fun too. It just feels good to everybody, and it’s no longer a day of work.”

See also:

< Back
Copyright © RestoBiz. All rights reserved.