How to harness bargaining power when negotiating with restaurant and foodservice suppliers

Five ways to harness bargaining power when negotiating with suppliers
By Liz Teodorini
July 2, 2014

 

negotiating with restaurant and foodservice suppliers

Two of the greatest challenges in the hospitality industry are cost control and ever-rising food costs. Building trusted relationships with suppliers – and learning some key negotiations tactics – can help you get more bang for your hard-earned buck.

But what if yours is just a small restaurant? How much negotiating power can you possibly have? Big chains have a lot more clout with suppliers than individual restaurants. Their scale means they can set terms and prices that benefit them. But that doesn’t mean that as a small-scale eatery you don’t have any clout at all. Even if you’re “the little guy”, there are ways you can negotiate lower prices, more perks and better service. Here are just five:

Fight rising food costs by finding the best price

Shop around! It is surprising how few restaurants actually do this. Go to at least three suppliers and ask for their best price and terms. Be open about the fact that you’re comparing prices, and make sure each supplier knows who else you’re talking to. (A little competition can be very motivating.) And remember, your choice is not written in stone. Make your negotiations an ongoing process and suppliers won’t get complacent. Keep using several suppliers, and compare them regularly.

 

Do your research: by determining exactly what it costs your supplier to get you the items you want, you’ll have an idea of how much wiggle room there is in the price. And make sure you know the right people to talk to when it’s time to negotiate. There’s no point in trying to get concessions out of someone who doesn’t have the authority to offer you the deal you want.

And be prepared to walk away. It’s the oldest tactic in the book, but it works. If suppliers want your business, they will negotiate further.

Negotiate with something other than money

It’s tough to negotiate discounts in an industry with tight margins and even tougher when you’re only buying for one or two locations. But there are other things you can ask for. Talk with your suppliers about delivery times, turnaround, payment terms and quality. Getting great terms can be more valuable than a couple of percentage points off the price.

Ardent Mills Organic 2016

Communicate with your suppliers, and be friendly, approachable and honest. Show concern for their needs by understanding their business. If the supplier is having a hard time selling or getting hold of a particular product, consider being flexible in your offering. Your size and ability to “go with the flow” can be a benefit. Over time, you may be surprised at how much more willing they will be to make concessions when they know and like you – no matter how small an operation you run.

Follow seasons and sales cycles

Take advantage of seasonal prices. Produce is a cost that goes down dramatically when in season. Change your menu items and pricing accordingly. If there’s something perishable a supplier needs to offload the price will be good. If your kitchen is nimble and can incorporate it into the menu, perhaps as a limited-time feature, this can make improve profitability – particularly if this becomes frequent practice.

And don’t forget about sales cycles. If a salesperson needs to meet a monthly quota, talk with them just before month’s end. It’s a win-win if you can help them fill their quota and negotiate a sizable savings.

Take advantage of your “uniqueness”

If you specialize in a specialty food or cooking style, you may be a supplier’s main (or only) buyer for those items. This means you have a lot more leverage when it comes to negotiating on price. Shopping local can also save you some serious cash. Nearby produce vendors and food manufacturers may have higher costs than overseas suppliers, but when you factor in not having to ship product across a country or an ocean, you may realize some significant savings, and you’re likely to get a higher quality product for which you can charge a premium. Plus, you’re doing more than saving money, you’re running your business sustainably by cutting down on greenhouse gases from trucks, ships and planes – and that can be a big selling feature with customers!

Offer to pay more up front

Ultimately, suppliers want to know they’re going to get paid. If you’re able to make a larger initial deposit, you may be able to bring down the overall price. Talk with them about the future and how much you plan to spend with them long-term. That can make a difference too.

If you don’t have a lot of capital lying around, there are cost-effective solutions for that, too. Cash advance companies such as iCapital offers a lending model that’s specifically designed for restaurants and small businesses. “A merchant cash advance model where you repay through a small percentage of daily sales or a small business loan is a low-risk approach that empowers owners to invest in their businesses and realize profitability and success,” explains Diane Capobianco, small business finance expert at iCapital.

Running a small operation doesn’t have to equate to paying your suppliers more than the big guys do. Smart negotiating and investing time up front to find the best options can help you keep costs down and increase margins. These tactics have tremendous benefits for your business – and for your customers, too.

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About the author:

Liz Teodorini is Marketing Director at iCapital, a hassle-free and flexible financing solution for Canadian small businesses. The company, which is committed to being Canada’s most caring and responsive loan-alternative provider, frequently publishes articles relating to small business finance.

 
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