Four essential considerations for opening an additional restaurant location

Money management: Four essential considerations for opening an additional restaurant location
By Liz Teodorini
August 7, 2014

 
Four essential considerations for opening an additional restaurant location

Your restaurant is thriving year after year, and you’re thinking about opening an additional restaurant location. But before you jump in with both feet, remember, success isn’t just about how hard you work or how fantastic your food is – the financial decisions you make before opening day can mean the difference between introducing another revenue stream and creating a money pit.

For restaurant owners with aspirations of expanding their empire, here are a few pieces of financial advice to ensure the second venture mirrors the success of the original location.

Stephen Rosenberg, partner at Rosenberg Smith & Partners LLP advises that restaurant owners take a realistic approach to their finances before investing in a new business venture. “Even for the savviest restaurateurs, it takes time to break-even in a new location,” warns Rosenberg. “You don’t want to risk the success of your profitable restaurant while you build momentum.” To help his restaurant clients make it to the crucial break-even point, he warns them of these four common expansion pitfalls:

 

1. Underestimating setup costs

The number one threat to business owners, says Rosenberg, is miscalculating start-up costs. Restaurants require big expenditures in the beginning, like setting up a commercial-grade kitchen, that often run over budget. A good rule of thumb is to allow between 20 and 25 per cent for overruns.

Whether you’re building from the ground-up, or leasing an existing location, you must also factor in the costs of building upgrades to meet city and fire codes: wheelchair accessibility and facilities, equipment installations, interior and exterior modifications, etc. Based on his experience, Rosenberg says: “It’s always less expensive to modify than to build from scratch. If you’re looking to cut costs, try to find a site that was previously a restaurant and improve upon it.” He also recommends negotiating a “fixturing period” at the beginning of the lease during which you can make improvements rent free in preparation for opening the business.

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2. Having insufficient working capital

Once the doors open to the public, your restaurant needs a sufficient amount of working capital to carry out day-to-day operations like purchasing inventory and meeting payroll. Many restaurants fail within the first year of business because cash flow is at a deficit from the start and never rebounds, says Rosenberg. Unfortunately, banks and lenders are not often sympathetic.

“In Canada, there are multiple avenues for financing an additional location,” says iCapital’s small business financial expert, Diane Capobianco. “For industries considered high risk, traditional bank loans may be difficult or time consuming to secure. Low-risk finance products like cash advances that fluctuate with sales and seasons may be preferable despite their higher cost.”

3. Trying to manage multiple locations alone

The downfall of many restaurant owners is stretching themselves too thin. To avoid this, you need to find reliable management staff who can provide quality customer service and effectively manage the hurdles of operating a business. Each location needs strong management, because running a restaurant requires a full-time effort.

As you are considering opening an additional location, ask yourself if your customers demand to do business directly with you – or if another manager in your place will satisfy them. If bringing in another person won’t work, then neither will the new location.

4. Mixing the books

Although some businesses maintain one set of books and track their various locations in sub-ledgers, it involves sophisticated record keeping and is traditionally a rare practice in the restaurant industry.

Rosenberg recommends restaurant owners keep a separate set of books for each location. “Accounting for your businesses separately is a smart move that has a lot of upside. It’s easier to manage records like sales, expenses, payroll and taxes when they aren’t combined in one ledger. Owners need to have complete oversight and control over how each business is doing to avoid falling behind.”

There’s a lot to consider before expanding, and plenty or risks involved. The right combination of timing, location, funding and people plays a key role in whether a new restaurant does well. But when you do get the formula right, there’s no better way to grow your business.

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About the author

Liz Teodorini is Marketing Director at iCapital a hassle-free and flexible financing solution for Canadian small businesses. The company, which is committed to being Canada’s most caring and responsive loan-alternative provider, frequently publishes articles relating to small business finance.

 
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